Selling multifamily property in LA has gotten complicated. New taxes, changing rent control laws, market shifts – it's a lot to navigate. But with the right guide, you don't have to stress about any of it.
Here’s What You’re Probably Wondering...
"Is now the right time to sell? What's my building actually worth? And who can I trust to guide me through this?"
These are exactly the questions you should be asking. And they're exactly what we help property owners figure out every day.
Why Sellers Love The Group.
Selling your apartment building is a big deal. You don’t want to be kept in the dark or feel pressured into decisions. That’s not our style. When you work with The Group, here’s what you can expect:
COMPLETE transparency
Check your personal dashboard anytime to see exactly what we're doing to market and sell your property. No more wondering "what's happening with my listing?"
ACCURATE pricing from day one
We've valued over 1,000 properties in LA. We know what buyers are willing to pay – and more importantly, how to get them to pay it.
SMART marketing that gets results
We don't just list your property and cross our fingers. We have a network of serious investors who trust us to bring them good deals. When we market your property, it gets in front of the right people.
What Other Sellers Say
testimonials
"I was dreading the whole process of selling, but Taylor and his team made it feel easy. We got multiple offers and sold for more than we expected. It was so easy. Taylor and his team handled everything."
Lisa R., Silver Lake
“Working with Taylor has been an absolute pleasure. He is a true professional. I’ve worked with almost every broker in Los Angeles and seen all the marketing. When it comes to Taylor, he just gets it done. He doesn’t sit back and wait for things to happen and in a time like today, you need that level of tenacity.
Whenever we sell a property, we always run it by Taylor to get his opinion on pricing. He knows every crack in the sidewalks of Los Angeles and tracks the rents like very few brokers I’ve seen. We own over 150 properties in Los Angeles with 50+ transactions per year. We see a lot of deals and work with a lot of brokers.
When I say you can trust Taylor, I mean it. I would highly recommend Taylor and plan on selling a few more assets with him this year.”
Mark C., Principal MCP
“I have worked with Taylor on several transactions. I felt 110% confident partnering with Taylor. As you know, selling a property is a stressful process with many unforeseen obstacles. He provided great feedback, knew the neighborhood like the back of his hand, and was overall a professional.
We have worked with many agents and firms over the years. When we decide to sell our next property, there is no doubt in my mind who we will be hiring. Taylor gives us the confidence that whatever situation arises, he is built to handle it.
I am the manager of all of the LLC’s in a very large portfolio. Taylor sold 3 buildings for us within the last year. I have Taylor on speed dial. No hype, just total professionalism. He follows through with whatever he says. He is an excellent find.”
Catherine F., Ferraro & Associates Realty
“I thought my experience working with Taylor could shed light on their abilities. I first listed one of my properties with Taylor a couple of years ago. He and his partners listed the property after a seasoned broker was unable to get the job done.
Within two weeks of their listing the property, at the same price no less, I was able to secure two full price offers. One of these offers was selected leading to a seamless escrow and easy closing.
In my experience, Taylor is a candid, trustworthy, and motivated broker who has brought real results to my investment business. He is communicative, providing weekly updates on the sale process, and has a strong work ethic, always answering or returning my calls promptly when needed.
When I need a broker to sell my properties, he is always my first call.”
Kip K., Managing Partner Clement Capital Management & Berkeley Square Capital Partners
We’ll walk you through what your property is worth and why–no sugar-coating, just the facts.
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We handle THE HEAVY LIFTING
From professional photos to targeted marketing, we make your property shine and get it in front of serious buyers.
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Get you the Best deal
We vet buyers, negotiate hard, and structure deals that protect your interests.
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Guide you to best deal
We keep everything on track and handle the headaches, so you can focus on what's next.
Meet the group
not your typical brokers
If you're picturing someone in a stuffy suit who speaks in jargon – that's not Taylor Avakian or Freddie Gershinson. They've built their reputation on making LA's complex market simple to understand. Thousands of investors and brokers rely on The Group's market updates to track what matters–from rent control changes to new property taxes–and what they mean for property owners like you.
Why? Because they:
Have closed over $488M in multifamily deals
Host LA’s top-rated multifamily real estate podcast
Named one of LA’s top real estate professionals by the LA Times
Actually explain things in plain English
Let’s Talk
no pressure
Not sure if now's the right time to sell? That's okay. We're happy to help you understand what your property is worth and what your options are. No sales pitch, just straight answers.
